What are the criteria for choosing your location?
How to choose the right location?
The local makes it possible to obtain a certain visibility with the public and to attract customers. This is what makes it possible to develop the activity. The choice of its commercial premises is essential for its activity.
WHAT CRITERIA FOR CHOOSING YOUR PREMISES?
The rental of commercial premises is chosen on the basis of four essential criteria:
1. THE LOCATION
The location is the determining criterion in the selection of premises. In other words, a good location is one that gives you excellent visibility with your future customers.
Because it is better to have a little small but well placed place than a large shop in a place unsuited to the activity.
Typically, the ideal location is in the heart of the catchment area identified by your market research and business plan.
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2. CONCORDANCE WITH THE TYPE OF NEIGHBORHOOD
It is important to ensure that the planned activity coincides with the type of neighborhood in which the target premises is located. The key is to establish yourself where the customers you are targeting pass.
Care must be taken to ensure that the planned activity is compatible with the type of population and the pace of life in the district.
The activity must be coherent with regard to the life of the neighborhood as a whole. For example, if one addresses for example a student clientele and that one settles in a passing district but far from universities and schools, not only the location will be expensive, but it will not even allow to reach the target customers. Ditto if we offer top-of-the-range products, certainly excellent, but in a popular district, which the inhabitants cannot afford.
3.ACCESSIBILITY
The accessibility of the premises must allow all audiences to visit it, including people with reduced mobility.
Care must be taken to ensure that the premises are as close as possible to amenities: public transport and parking spaces for motorized customers are important factors. The width of the street and of the sidewalk is also a good indicator whether or not customers can drive past the shop and can stop to look at the window in particular.
4. THE APPROPRIATE SURFACE AND CONFIGURATION OF THE PREMISES
The surface of the store must be sufficient to carry out the activity there. Ideally, the room should even offer additional space for storage or a little more surface area in the event of an increase in activity.
The configuration of the premises often requires adjustments to be fully adapted to the activity. It is common to have to do light work such as adding a partition or electrical outlets, which involve planning a budget. If the premises need major work, there is certainly a way to negotiate with the owner a rent-free period of several months: in this case, it is a great opportunity to create a completely new layout that is perfectly suited to the concept. of the activity.
5. PROXIMITY TO OTHER SHOPS
It is necessary to study, before choosing a place, the proximity of the latter with other businesses. You have to be fairly close to other businesses in order to be able to take advantage of their attractiveness. Customers of a nearby business are brought to pass in front of the planned premises, which can bring in a substantial clientele, especially if the neighboring businesses have a fairly large loyal clientele. But you shouldn't be too close to these neighboring shops either. Too much proximity could bring too much competition and reduce the potential attendance of the business, especially if neighboring businesses carry out the same activity or have a loyal clientele for a long time. You have to find a happy medium and establish yourself in a place where other businesses are already established in order to benefit from the passage of their customers without going to stick to the neighboring business which could make you too much competition.
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HOW TO CHOOSE YOUR PREMISES?
DO A MARKET STUDY
The first essential step is to carry out a market study to analyze how the activity could develop on different premises. The comparison between each of them makes it possible to choose the most suitable and attractive.
CHECK REGULATIONS
It is advisable to look at the regulations attached to the premises to verify that the planned activity can be carried out in this place. If the premises are in a condominium, for example, the condominium regulations may prohibit the installation of a business or a certain type of activity in the desired premises. You have to be aware of these types of rules.
GETTING TO THE SITE
It is useful to go physically to the site yourself. This trip makes it possible to see concretely the possibilities of frequenting the trade if it is installed in the room concerned. If the customers do not pass in front of the room, the street is not very busy, it is advisable to question the installation in the room concerned. If, on the contrary, many customers pass in front of the premises at all times, this can be a good indicator.