The company name of a company constitutes its official name which can be found on all the official documents of the company including the legal statutes. It enables it to be identified vis-à-vis customers, partners, administrations and the general public.
The choice of the company name is made freely by the founders of the company at the time of its creation.
The company name is unique to each company because of the negative certificate it holds.
How to choose your company name?
For the company name to be admissible, the partners or founders of the company must take into account a certain number of criteria when choosing the company name of their company:
Perform a prior art search: Associates should avoid choosing a company name that is too close to the name of a third-party company or a registered trademark. This then helps protect the company from legal action for counterfeiting. To do this, it is advisable to use online platforms, such as OMPIC;
check the availability of the company name: The partners must check whether the planned company name is available before adopting it;
Check compliance with the law:
The name must be lawful and conform to good morals;
It is prohibited to use an expression linked to a regulated activity if the company does not exercise this activity (Ex: an activity linked to a bank, architecture, medicine for a company not exercising in the field )
Choose an attractive name: the ideal is to choose a company name that is easy to remember;
Original, without being whimsical;
Evocative, it must give an overview of its activities without going into detail;
Easily translatable, a name that will sound good internationally, especially if the company plans to expand its activities internationally over the long term.
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Is it possible to protect the name of your company?
It is possible to protect your company name by registering it. The first step to registering the company name is to look for a name that has not yet been adopted by another company. To do this, you must request a negative certificate from OMPIC (the Moroccan office for industrial and commercial property).
It is recommended to submit three name proposals to OMPIC in order of preference. If the first name is not available, one of the other two names can be assigned to you. Once the negative certificate is obtained, it is imperative to finalize the registration of the company with the registry of the commercial court. This act makes it possible to guard against unfair competition and no other company present in the Kingdom of Morocco can then have the same name as that of your company.
You are advised and supported to undertake personalized support and advice in complete peace of mind!
How to change your company name?
Steps :
Several events can take place in the life of a company and which lead to the need to change its corporate name: the arrival of a new partner, the creation of a new strategy, a reorientation of commercial activity, etc. .
This modification is an important step because it involves modifying the articles of association and the commercial register of the company since the company name appears on it.
Changing the name of a company in Morocco is done in 3 steps:
Obtain a negative certificate for the new company name;
Convene and hold an extraordinary general meeting (AGE);
Publish a notice in a journal of legal notices (JAL);
File the modification file with the registry of the commercial court.
Following the completion of these steps, you will receive the commercial register containing the new company name.
Consequences :
The name of the company is of paramount importance for the latter. Its change is likely to have negative repercussions on society.
Changing the company name may involve risks to the company's reputation with its customers and partners. In addition, the company risks losing its potential customers because of the loss of its positioning on the net, caused by the change of its domain name.
This is why changing the name of a company must be founded and considered within the framework of a carefully considered strategy and a study of the risks and benefits that may result.
Be accompanied and advised.
Delegate your accounting.
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